Thursday, November 29, 2007

Quoth The Spaniel, Buy a Ford!

Sam Marley here. Does anyone remember trying to figure out just what Mad Magazine was all about?  Today, as I was painting my front door red ––I do this each year on the 29th off November––and I don't want to talk about it, my inner Hi Fi system, you know the one that plays the songs that get stuck in your head, started reciting a famous poem by Baltimore's own Edgar A. Poe.  Before I talk about that, I'd like to mention that I have a real issue with people whose last names fit what they do too closely.  Like I knew a Doctor Foot who did feet, and there is a well know guitarist in Germany called Peter Finger and there was a baseball pitcher called Raleigh Fingers.  So you got Poe and he is a poet and I think that's just creepy and I'm painting the door at the bodega here and my inner HI FI doing The Raven, by Poe.  We this wakes up an old Mad  bit where they get this talking spaniel shows up at an ad agency on Madison Avenue (of course) and starts giving sales pitches in perfect voice without sounding the least bid bored or insincere.  The joke is the story is told in rhyme like the "Raven" except instead or saying "Never more" the dog rhymes  "insincere" with "Drink Schlitz Beer" and "slightly bored" with "by a Ford"  and there was one where he says "Eat Kraft Cheese" but I can't remember the rhyme.  I don't even remember what happened in the gag.  Like I was saying it was kind of hard to figure Mad Magazine out and it wasn't until many years later when I came to be working at a studio in NYC and chanced to spend a few days with a friend's parents out on Long Island that I got the joke.  It was about Jewish people who lived on Long Island and worked in the city.  Gentiles as well  But all those comics by Dave Berg were spot on.  Of course, I could have lived on the Don Martin cartoons  with those crazy looking guys whose feet would bend when they walked.  I can still go hysterical at the thought of some of those.  Go here and click on "the don martin shrine"  You might think its funny.

Me, I am going into the inside outside bodega and read a book.  Take care.



Anonymous said...

Once upon a midnight cautious, while I pondered weak and nauseous,
Over some advertising copy I had wrote for Macy's Store,
While I nodded, nearly napping, suddenly there came a yapping,
As of someone loudly yapping, yapping at my office door.
"'Tis some client there," I muttered, "yapping at my office door -
Only this and nothing more."

Then I felt my terror worsen, for my guest was not a person!
In there stepped a cocker spaniel; naturally I jumped in fear.
Tried to climb an oaken panel, ripping there my new grey flannel;
But the spaniel merely stood there, speaking out with voice so clear -
Speaking out like Jack Lescoulie, in a voice both loud and clear -
Quoth the spaniel- _"Drink Blatz Beer!"_

I marveled this ungainly dog who did commercials plainly;
How he spoke the message clearly; selling points he underscored.
For I could not help agreeing that no living human being
Ever yet could mouth a slogan without sounding slightly bored -
Quoth the spaniel: _"Buy a Ford!"_

Thus this dog with voice like Murrow made my heavy brow unfurrow;
Thoughts of fortunes I could make now made me shake down to my knees.
But the spaniel set me grieving then by turning tail and leaving.
Naturally, I begged him tarry, crying out, "Stay with me, please!"
Quoth the spaniel, _"Eat Kraft Cheese!"_

texino said...

Thank you very much-Sam Marley